A Travel Charm for Every Country in the World

Written By Brian Healy

Brief

Travel-jewelry brand Jet Set Candy needed refreshed copy for the relaunch of its website. In a project that blended my wonky passion for geography with my expertise in e-commerce content, I created on-brand, SEO-optimized descriptions for some 200 different charms representing passport stamps for every country in the world, from Afghanistan to Zimbabwe.

click through to read a few of my {ahem} charming country-specific product descriptions

Brian Healy
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