Zyrtec x Gilt
Brief
In an unexpected brand partnership, Johnson & Johnson approached Gilt about creating a business-development partnership around allergy medicine Zyrtec. The campaign included a photo shoot in Zyrtec’s brand colors, a video with beauty tips from a celebrity makeup artist, quotes from endorser Debra Messing, pop-up booths at Gilt sample sales, and more. I wrote scripts, chased details, gathered feedback from numerous stakeholders—and brought it all together, content-wise.
This spring, combat ALLERGY FACE® beauty challenges like water eyes, a red nose and puffiness with beauty secrets from Jamie Greenberg, ZYRTEC® brand celebrity makeup artist.
The Looks
Daytime Look: Spring Radiance
Description: When it comes to ALLERGY FACE® beauty challenges, spring is all about simplicity. Light pastel and iridescent eye shadows distract from watery eyes, while glowing cheeks and pink lip balm combat the appearance of a red nose. Both simple and trendy, this color palette works well for any outdoor occasion.
Get The Look:
Brows: Combed but natural brows frame the face
Eyes: Light pastel eye shadows (or iridescent berry pink for darker complexions), waterproof taupe liner and waterproof black mascara distract from watery eyes
Skin: A tinted moisturizer creates a dewy look and helps hydrate skin
Cheeks: Baby pink blush and a touch of highlighter lend a fresh glow
Lips: Various shades of pink naturally accentuate the lips
“I look forward to outdoor events in the spring, but I never want my allergies to get in the way. So I take ZYRTEC® which helps me feel great and gives me the freedom to focus on the things I love to do. I also rely on beauty experts like Jamie Greenberg to help me deal with beauty challenges caused by allergies. Thanks to a few simple makeup tricks, I can hit the red carpet or an outdoor event feeling confident and beautiful.”
—Debra Messing, actress and allergy sufferer